Local understanding
From safari routes to camp selection, destination knowledge shapes every thoughtful detail.

THE PEOPLE BEHIND THE JOURNEY
Our love for this land takes your journey a little deeper.
ROOTED IN AFRICA.HELLO, WE’RE SPARKLE AFRICA
Sparkle Africa is a travel brand within S Group, based in Nairobi, Kenya. We provide destination services in Kenya and Tanzania, bespoke travel, business delegations, flights and visa assistance, and meetings and exhibitions.
From the first conversation to destination support, we plan around confidence, comfort and peace of mind. Our founder brings more than ten years of experience in African travel.
Y & S GROUP SPARKLE LTD
Sparkle Africa is a travel brand within Africa S Group, headquartered in Nairobi, Kenya, with a service network in Tanzania and Beijing, Chongqing and Changsha in China.
Our services cover bespoke travel, business delegations, flights and visa assistance, accommodation and transport, meetings, exhibitions and cultural exchanges.
Confidence · comfort · peace of mind
WHAT MATTERS TO US
From safari routes to camp selection, destination knowledge shapes every thoughtful detail.
Small groups and private journeys leave room for deeper experiences.
From your first conversation to the journey home, a dedicated adviser is there to prepare, confirm and care.

ROOTED IN AFRICA. CONNECTED TO YOU.
Company materials introduce Sparkle Africa’s collaboration with Kenya Tourism Board in destination promotion and tourism products.
Discover the partnership
YOUR NEXT CHAPTER
Bring your dreams. We’ll help shape the journey.